How the assessment works.
The Brutally Honest Startup Assessment asks every co-founder the same questions, scores the answers by rule and shows where the team stands and where it disagrees. Founding teams, angels, programmes and corporate teams all use the same one.
What does it measure?
414 points across four dimensions. 80 of the 144 questions carry them; the figures and written answers give the report its context.
Current State
40points
Where the company actually stands: technology readiness, ambition and cash.
Scalability & Fund Raising
135points
The round you are raising, the team story behind it, the runway and the use of funds.
Road to Revenue
113points
Pricing, channels and unit economics, and whether they repeat.
Competitive Landscape
126points
The market, the competitors and a customer you can describe with evidence.
How is it scored?
Each co-founder answers alone
On their own account, in about 90 minutes. Answers save as you go, so you can stop and come back.
The answers are scored by rule
Each scored choice earns the points of the option you picked. Written answers, figures and dates are not scored.
One score for the team
The team score is the average of everyone who finished, and each level covers a fixed range of the 414 points.
Answers lock when you submit
You can ask the TBH team to reopen them one time in each assessment.
What do the five levels mean?
Your total places the startup on one of five levels. Each covers a fixed range of the 414 points.
Emerging
0 to 82points
A direction exists, evidence does not yet.
Developing
83 to 165points
Some pieces are in place, but money, revenue and market are still unproven.
Validating
166 to 248points
Real evidence is appearing, and your gaps have become specific.
Scaling
249 to 331points
The model works. Capacity and execution are what limit you now.
Market-Ready
332 to 414points
The file stands on its own in front of an investor or a partner.
What do the reports show?
Your own report the moment you submit, and the team report once two of you have. Its figures are the average of everyone who has finished so far.
Score and level
The score out of 414, the level, and the score on each of the four dimensions.
Alignment
For each choice question at least two of you answered, the share of founders who gave the answer the largest group gave.
Where you split
Up to five scored questions where your answers sit furthest apart, with every co-founder's answer.
Figures that differ
Wherever two of you entered different numbers for the same question, side by side.
What moved
Take it again later as a new assessment, and your report shows what changed since the last one.
PDF or text
Download the team report as a PDF or copy it as text.
Which edition fits you?
The same questions, scored the same way, in every edition. Prices include VAT.
- €950per team
Founding teams
Every co-founder answers alone. The co‑founder who pays gets a 30-minute call with our AI voice mentor, which has read their report.
Founder edition - Freeto start
Angels and mentors
Send it to the startups you invest in or mentor. The free plan includes one assessment a month; paid plans run from 25 EUR a month for 2 to 375 EUR for 50.
Angel edition - €4,500first year, from
Startup programmes
For accelerators, incubators and funded programmes: your own platform, with your name on the reports, for up to 25 startup teams a year. Renewal from 3,000 EUR a year.
Programme edition - €4,500first year, from
Corporate programmes
For corporate innovation teams: your own platform, with your name on the reports, for up to 25 venture teams a year. Renewal from 3,000 EUR a year.
Corporate edition
Frequently asked questions
Does a good score mean we will raise money?
Can we change our answers after submitting?
Can we take it again later?
Is it the same assessment in every edition?
See where your team stands.
About 90 minutes each. Every co-founder answers alone, and you can save and come back.