You Might Be One of These

Recognize yourself? Then you’ll recognize the problems we’re about to show you.

Accelerator or Incubator Lead

You run programs supporting early-stage startups and want a structured way to evaluate and compare them.

Investor or VC Analyst

You review startups regularly and need better decision-making signals than pitch decks or founder charisma.

Startup Mentor or Consultant

You work hands-on with founders and want a reliable method to assess where they are and how to help them grow.

Corporate Innovation or Venture Manager

You evaluate or support startups inside your company’s ecosystem and need consistent, insight-driven evaluation tools.

What We Found in Every Case

Instinct

Evaluations rely heavily on pitch decks and gut feeling

When we looked closer at the people evaluating startups — across accelerators, investors, and innovation teams — these problems came up again and again.

Alignment

Team alignment issues often go unnoticed until it’s too late

Comparison

No consistent method for comparing startups across programs

Scattered

Key signals are scattered across slides, notes, and memory

Benchmarking

Investment readiness is judged without a shared benchmark

Inaction

Assessments rarely translate into real action or follow-up

The Way Forward Looks Like This

We built this platform around the exact challenges you deal with every day. Here’s how it solves what the old way never could.

Structured Startup Evaluations

Move past scattered notes and inconsistent methods. Assess every startup through a single framework that brings structure to your selection process.

Clarity on Readiness and Alignment

Get an instant view of how ready a startup really is and whether the team is on the same page. Spot risks before they become problems.

AI Summarizes What Matters

No more digging through answers. The platform highlights key patterns, risks, and strengths in seconds so you can focus on making the right call.

Turn Findings Into Action

It doesn’t stop at scoring. Assign next steps, share resources, and track progress — all in one place. From insight to impact without the extra tools.

What the Assessment Actually Measures

Every startup is evaluated across four critical dimensions. These aren’t just categories — they’re the key indicators of whether a startup is ready, aligned, and investable.

Fundraising Preparedness and Team Resourcefulness

Do they know what they’re doing and who they’re doing it with? We assess their approach to raising funds, the experience and cohesion of the team, and their ability to respond to challenges.

Business Strategy and Financial Viability

Is there a real plan and is it financially sound? This dimension digs into the startup’s business model, go-to-market strategy, pricing, revenue channels, and how well they understand their financial runway.

Today’s Reality

How well does the team understand where they actually stand? This dimension uncovers blind spots by pushing founders to reflect honestly on their current state — operations, product status, traction, and clarity of thinking.

Competitive Landscape and Innovation

Do they really know their market and how they stand out? We evaluate how deeply the founders understand the competition, what makes their solution different, and whether they can defend that position.

Why Does This Evaluation Work?

Because we’ve sat on both sides of the table. We’re startup mentors, angel investors, and ecosystem builders. We've supported, challenged, and invested in hundreds of early-stage teams — and the startups you see below are just a few examples of the ones that shaped this platform.

Want to Use This Evaluation Framework — or Build Your Own?

You can use our proven assessment framework as-is, or customize it to match your own evaluation logic, dimensions, and priorities.

How It Works Step by Step

Here’s what it looks like to run an evaluation from start to finish. It only takes a few minutes to get started.

Step 1
Create a Startup Profile

Go to your custom link like yourbrand.brutallyhonestmentor.com and add the startup you want to evaluate.

Step 2
Launch an Evaluation

Pick one of our ready-to-use question sets or bring your own. Tailor it if you like and get ready to send it out.

Step 3
Invite the Founders

Add their emails and we’ll handle the rest. Founders answer the questions. You can track progress at any time.

Step 4
View the Results

Once the evaluation is done, you’ll get a full report. See where the startup stands and what they need next.

We use the platform at the very beginning of every cohort. It gives us a clear, structured baseline to coach from — no more guessing where each startup stands.

Samantha Lee

Instead of relying on pitch decks and charm, we now start with data. It helps us screen faster and spot red flags we’d miss otherwise.

Luis Moreno

When we evaluate startups to bring into our ecosystem, we needed a consistent method. This platform made it easy to compare apples to apples.

Aylin Demir

I mentor across multiple programs and I was tired of reinventing the wheel. This gives me a clear view of founder mindset and progress.

Thomas Grant

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Frequently asked questions

What exactly is Brutally Honest Mentor?

It’s a white-label platform that helps accelerators, investors, and innovation leaders assess startups with structured, insight-driven evaluations. It replaces gut feeling with clarity and data.

How does the evaluation process work?

You create a startup profile, select the relevant questionnaire, and invite founders to complete it. Once done, you receive a detailed report with scores, benchmarks, and team alignment insights.

What do you evaluate in a startup?

We measure four dimensions: current state, fundraising readiness, business viability, and competitive positioning. These are the real indicators of whether a startup is ready, aligned, and investable.

Can I customize the evaluation?

Yes. You can use our proven question sets or create your own assessments tailored to your program’s needs or evaluation criteria.

Is there a free trial or demo?

We currently offer demos, not free trials. You can book one using the form above and we’ll walk you through how it works and how you can use it for your needs.

Do you support multiple languages or regions?

The platform is currently in English, but we support global teams and are working on regional flexibility and multi-language capabilities.